AI Insights · Timothy · July 2025
Top Free-to-Play Games on Android in Brazil: Q2 2025 Performance
Explore the performance trends of the leading free-to-play games on Android in Brazil for Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the free-to-play gaming sector on Android in Brazil showcased dynamic trends, with Roblox, Free Fire x NARUTO SHIPPUDEN, Coin Master, eFootball™, and Candy Crush Saga leading the charge.
Roblox marked a significant increase in weekly downloads, peaking at approximately 552K in early June. Revenue trends were relatively stable, with a slight peak of $251K by the end of June. Active users saw a notable rise, reaching over 26.5M by the quarter's close.
Free Fire x NARUTO SHIPPUDEN experienced a consistent rise in downloads throughout the quarter, topping at 331K in early June. Revenue also showed growth, especially in June, where it climbed to $226K. Active users fluctuated but ended the quarter at nearly 8.9M.
Coin Master maintained a steady revenue stream, with a noticeable rise to $168K in late June. Downloads, however, saw a gradual decline, bottoming out at 28K by the end of the quarter. Active users slightly decreased, ending at around 1.7M.
eFootball™ showed an upward trend in both downloads and revenue, with downloads peaking at 99K in the last week of June and revenue reaching $148K. Active users increased steadily, closing the quarter at approximately 2.3M.
Candy Crush Saga experienced a relatively stable quarter in terms of revenue, peaking at $129K in mid-June. Downloads fluctuated, with a high of 58K in mid-April. The game saw a decline in active users, ending with about 1.4M.
These insights, sourced from Sensor Tower, highlight the varying performance dynamics of top free-to-play games in Brazil. For more detailed analysis and data, visit Sensor Tower's platform.